Whether you are an organisation, a manager or an employee, every goal starts from "the vision", says Joost. The question of what you want to achieve overall, what you want to fight for, why you do everything that you do.
That is the first thing that you have to get clear. And generally that is easy to do – or may be done for you at the organisational level. From this, you can tease out sub-goals, so that you can chop up the journey into steps which you can bite off individually while keeping an overview.
But that is not the only thing that needs to happen.
For example:
Take a classic staple of many TV programs, starting a new life. Imagine a family, two parents and two children. The parents have a dream of opening a Bed & Breakfast in Hungary, a country where they love to spend their holidays. On a whim, they have bought a run-down farm there, in the middle of nowhere.
Packed and ready, and full of good intentions, the whole family returns to Hungary a few months later. The parents have quit their jobs and have enough savings to live for a few months. During in this time they plan to rebuild the B&B and get ready to open.
You can probably guess what happens next: the children don't speak the language, struggle at school and miss their friends. They are unhappy and become difficult. The father is busy fixing things day in, day out but fails to get the permits organised, the remodelling goes on and on and it costs far more than expected. Especially in bribes. The mother is unhappy with all the stress all around her, is lonely and misses the comforts of life in the Netherlands.
After six months of muddling through, all the money is gone, the plan fails and they return home disillusioned.
What went wrong here? The dream is clear: running a successful B&B in Hungary, away from all the pressure, in a place where the kids can grow up surrounded by nature, in a country they adore.
There are, however, many interim steps they appear not to have thought about. There was no real preparation, they did not look at all the things that needed to happen before a B&B can be successful. From applying for permits before remodelling, to setting aside a budget to learn Hungarian. What they totally forgot about is what forms the foundation for achieving any major goals. This foundation comprises four things:
You can apply the Pareto principle, or the 80-20 rule to these core values. If you maintain 20% of your core values perfectly, you will achieve a return of 80%. Or 8 out of 10. If you make concessions on this 20% of your core values, then your return will fall off.
As a manager, you not only decide your goals for yourself, but also for your department or team. This means that employees are always going to be "touched" by them, and you therefore need to involve them. Look together at what the organisational goals are and what contribution you can deliver as a team. Then work together to convert the team goals into individual goals.
When defining the goals, the above steps also apply, of course. Encourage your employees to spend some time on each step and map out how things stand.In the top-level of sports it is normal to have goals that are way out in the future. Wanting to be the Olympic champion in four years' time. In business life this is less common, partly because there are no commonly shared "highest possible targets". Some people know exactly where they want to be in five years' time, others prefer to seize opportunities whenever they cross their path.
Everyone does feel the need to be in motion, to be moving towards something. If not literally, then figuratively. It keeps your brain active and keeps you alert. If a person finds it very difficult to set a goal, try asking the question from a different angle. Don't look at career steps, but at what drives them, and their core values and perhaps ask the following question:
"Which values are important to you, and with those in mind: what kind of person do you want to be in five years' time".
Through this question you can create movement and development, even with your more impulsive employees.